Lee Dungarees - Emu*Lander
Concept, Design, Illustration, Flash Animation & ActionScript
Emu*Lander was created to generate buzz for the Lee Dungarees sponsorship of the Gravity Games action sports festival. The star of the game is a determined emu, featured in the Lee Dungarees commercial spots, who repeatedly attempts to BASE jump into a motocross pit. Players must guide their emu safely to the target, gathering points along the way, to avoid being pulverized. This game garnered a huge fan base with a 16% repeat user rate and over 500,000 unique players during the campaign.