Buddy Lee - Pants of Chance
Concept, Design, Illustration, Flash Animation
Win a ton of prizes in the slot machine style instant win game for Lee Dungarees. By spinning the wheels the player could get matches to win extra tokens, instant win prizes, or entries in the monthly grand prize drawing. This game was an instant hit during the 3 month promotion with over 108,000 registered players, 57% opt-in rate, over 418,000 referral e-mails, and a 62% repeat rate for registered players. The game tallied more than 78 million spins. The average player had Lee products spinning in front of them for more than 36 minutes! Note: Demo only. This promotion is no longer active and no prizes will currently be awarded.